Digital Marketing Manager

Job Description

Digital Marketing Manager

Company Description

Golden Choice Co., Ltd is a Vietnamese limited company established in 2013 with the sole purpose to distribute pharmaceuticals and medical devices in Vietnam. Golden Choice is DKT International’s strategic partner in family planning, HIV prevention and safe abortion product lines. Under the trademark licensing agreement with DKT International, Golden Choice Co., Ltd has the right to exclusively distribute DKT branded condoms and contraceptive pills, MVA, IUDs and other products across Vietnam, Cambodia and Laos.

DKT International (hereafter referred as DKT), a global not-for-private profit organization based in Washington-DC, USA, is one of the world’s largest private providers of family planning, HIV prevention and safe abortion products and services. DKT combines private-sector marketing techniques, cutting-edge technologies, and creative advertising to ensure women and men have the knowledge, products and services they need when required. DKT has offices in 24 countries and covers over 90 markets.

DKT Mekongwhich is in charge of the expansion into Cambodia and Laos, and Golden Choice work together to find innovative, impactful and adventurous ways to increase awareness/education as well as access to and availability of high quality, safe and affordable contraceptives to improve Vietnamese, Cambodian and Laotien people’s sexual and reproductive health.

Our Vision and Mission

Golden Choice and DKT Mekong will build on this core to become the leading aggregator of sexual and reproductive health products and technologies in Vietnam, Cambodia, Laos. We are creating a world where women are empowered to live their lives to the fullest. This aspiration is captured in the company’s Vision & Mission statements below:

Mission

DKT provides couples with affordable and safe options for family planning, safe abortion, and HIV prevention through dynamic social marketing.

Vision

A world where all children are wanted, the sex is great, and people are free.

We work to:

Increase the availability and affordability of a full spectrum of modern birth control methods.

Strengthen the supply chain to increase availability of contraception and improve method mix variety to cater for different needs of people and markets.

Increase knowledge and understanding as well as inspire new contraceptive users through clever branding, advertising and educational campaigns.

Job Responsibilities

Digital Marketing Manager

We are seeking a dynamic, experienced and results-driven Digital Marketing Manager to oversee multiple brands across digital platforms within company.

1. Scope of work:

• Develop and implement comprehensive digital marketing strategies to drive online traffic and engagement.
• Manage all digital marketing channels, including website, social media, email, e-commerce and online advertising campaigns.
• Analyse key metrics and track performance of digital marketing efforts, providing insights and recommendations for optimization.
• Collaborate with internal teams to create compelling digital content including basic design and video creation that aligns with brand objectives and resonates with target audiences.
• Stay up-to-date with the latest trends and best practices in digital marketing, making recommendations for new initiatives to improve performance.
• Monitor and manage online reputation, responding to customer inquiries and feedback in a timely manner.
• Oversee the development and maintenance of the company website, ensuring it is user-friendly, optimized for search engines, and aligned with brand guidelines.
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget.
• Fulfil any additional task if requested by MD.

1. Requirements:

• University Degree, preferably in Economics, Business Management with specialization in Marketing, Customer Relationship Management or related subjects
• Strong understanding of digital marketing principles, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in digital analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
• Excellent communication skills, with the ability to effectively convey ideas and information to internal and external stakeholders.
• Creative thinker with a strategic mindset and the ability to identify new opportunities for growth.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Ability to manage multiple projects simultaneously and prioritize tasks in a fast-paced environment.
• Experience working with cross-functional teams and external partners to achieve common goals.
• Basic 2D design, video script, shooting, editing, content development is advantage.

How to apply

Send your resume/CV before 15 June to recruitment@goldenchoice.com.vn

Strong candidates may be interviewed before the closing date.